• StyleWeek Providence

    Monday, June 14, 2010 | by Julie, Social Events

    StyleWeek Providence was last week and I jumped at the chance to attend. Thanks to all the designers and sponsors for their role in enriching the RI fashion scene. It’s great to be in a city that celebrates innovative designers. On Thursday I went with my girls Kristin and Laurel. Our red carpet pose:

    Loved this yellow silk taffeta dress by Nirva. The picture quality isn’t great, but you can see the bottom hem is silk velvet. I met designer Nirva Derbekyan at the after party and she is super sweet.

    Thanks to Kasey and Maddy for joining me on the red carpet Friday night for a fun night out:

    The second show on Friday was by Maya Luz who was a contestant on the last season of Project Runway. Her show was titled “Creature” and featured animal inspired materials such as this fur collar:

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  • Meet Caitlin: Our Wonderful New Intern!

    Monday, June 14, 2010 | by Julie

    This spring we searched everywhere to find the right gal (or guy) to intern with us this summer. Caitlin won us over with her hilarious writing sample and delightful personality. She is a rising junior at Brown, plays field hockey, and is trying to decide between a career in marketing or law. We’re pulling for marketing, but only time will tell. Be on the lookout later in the summer for website updates and maybe even a couple blog entries from her. Welcome to the team, Caitlin!

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  • Second Time Around

    Tuesday, June 08, 2010 | by Julie, Sewing, Sexy Period Headlines

    We’re at it again, mailing tons of test panties this month out to our lucky volunteers to see which fabric is working best! We’ve got it narrowed down to three combos, and now it’s time to find out for sure which one is the winner.

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  • A Star Is Born

    Friday, May 14, 2010 | by Julie, Meet Our Team, Uber Glam

    If you’ve ever heard Eunice sing, you know that she’s got some powerful pipes. Not only can she belt out Amy Winehouse a cappella style, but she’s also a talented actor. This weekend she will be making her debut at the Stars Community Theatre playing Mimi in a production of Rent! The show is sure to impress, so if you want to go, check out tickets and show times here: http://starscommunitytheatre.wordpress.com/

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  • Homemade by Eulie for the honeymoon

    Wednesday, March 31, 2010 | by Julie, For Fun Days, Love At First Sight, Sewing

    Jaz and Joe practically waltzed down the aisle on March 13 as they tied the knot in Kemah, Texas. Jaz was my freshmen roomie and we lived in the J^3 house together senior year, so we’re practically family. While I spent four years looking for Mr. Perfect at Brown (and failed), Jaz logged impressive phone time as she and Joe did the long-distance thing. All that dedication paid off as they exchanged vows and are now on their way to a happily ever after.

    The bachelorette party included lingerie gifts for the bride, so I decided to be creative. Although this pair isn’t made with functional fabrics, it has a sequin waistband and a sultry, sheer back. Nothing like one-of-a-kind underpinnings to spice up the honeymoon…

    Congrats Jaz! Hope you enjoy your custom undies and best wishes as a Mrs!

     

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  • So you want to be an underwear expert? Intern for Eulie this summer!

    Wednesday, March 31, 2010 | Uncategorized

    We are now accepting applications for our summer internship (bonus points if you are a witty writer). Come join the best lingerie startup since Spanx invented footless pantyhose!

    Marketing Internship

    Location: Providence, Rhode Island

    Dates of Position: Early June – Mid August (flexible)

    Compensation: $2000 stipend + exciting experience of helping to build the Eulie brand

    Overview:

    Eulie, an up-and-coming intimate apparel company, is developing a line of chic, functional underwear called Sexy Period. Made from fabric that is leak resistant and breathable, the line allows women to wear fancy underwear without worrying about spills (no more period disasters!). The company is currently wrapping up product development and will be focusing this summer on plans to launch sales in early 2011. There is an exciting opportunity for an intern to join the Eulie team this summer in a creative start-up environment.

    Job Responsibilities:

    *Buyer Packet – Help develop copy for packet that will be shown to prospective buyers

    *Public Relations – Write copy for press kit that will be sent to editors, Research and recommend optimal publications for Eulie to be featured

    *Website – Write copy for website, Contribute ideas for website components, Help create video or illustration to communicate product features to customers

    *Social Media Presence – Brainstorm creative opportunities to generate viral marketing using Facebook, Twitter, and blog, Write copy for Eulie comics featuring underwear characters, Organize email list for Eulie’s newsletter “The Periodical”

    *Responsibilities also include drop off/pick up fabric and garment components, mail packages, assist with pre-production product development, and enter receipts into accounting system.

    *Various other task assignments as they arise

    *Flexible availability is a must.  May require occasional evening and/or weekend hours as necessary.

    Qualifications:

    A minimum of one year of college is required. Ideal candidate:

    -has ability to write in a witty, humorous tone

    -is reliable and organized

    -has reliable transportation

    -has sewing experience (would be great but not required)

    -is proficient in Adobe Illustrator, and Adobe Photoshop (a plus but not required)

    To apply, please send resume and writing sample to Julie Sygiel at julie@eulieintimates.com. Writing sample should be an announcement less than a page promoting the future launch of Sexy Period. We’re looking for a tone that is witty, sassy, and bold (for inspiration see www.dailycandy.com, www.shopbando.com, and www.herlook.com).

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  • The case of the missing underwear

    Thursday, February 11, 2010 | by Julie, Sexy Period Headlines

    The other day I unlocked my mailbox hoping as usual for at least one large white envelope containing tried-and-true Eulie Test Panties. What a find! There were three test packages inside. I opened the first package to start entering test results, but when I looked inside, there was only one pair and the second was nowhere to be found. I sent an SOS email to our tester, who confirmed that she did indeed put TWO pairs in before mailing the package. So…the question arose: Had the underwear fallen out along the way? Or had someone heard how amazing Eulie Test Panties are so they decided to swipe a pair for themselves?

    I decided this necessitated a trip down to the central post office to investigate. The lady at the information desk informed me that I would need to contact the national claims office in Florida about lost items because “we have so many items that get lost in the mail, no one would remember if they had seen it in the Providence office.” Of course she didn’t know that the item in question was underwear, which I imagine would be pretty memorable to see if it slipped out of a package you were about to deliver. Upon hearing this, she took my business card and assured me a quick phone call if she heard any rumors about it.

    Next I decided our postman might have some useful insight. I ran into him a couple days later and awkwardly conveyed the plea that we had lost Test Pair #117….by chance had he seen it? Yessssss! He confirmed that it had been spotted at the downtown post office, but our dear pair #117 had been mistaken as a practical joke. We said a prayer for its well-being, and asked if he could try to find it. A few days later, our mystery was solved. Sad news = someone threw them away. Yes. For real. RIP Eulie Test Pair #117. Case closed.

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  • Up, up and away!

    Thursday, February 11, 2010 | by Julie, Sewing, Sexy Period Headlines

    It was one of those days. The kind where there’s endless possibility but you don’t know what’s in store quite yet. This particular day was made special because it was our first business trip on a plane. But even more noteworthy, it was the birthday of an amazing, opinionated, pink-high-heel-wearing chica (if you couldn’t tell by now, that would be Eunice). We left Providence at 5:30am and spent the entire day visiting a cut and sew facility. Seeing so many different sewing machines in motion at once is almost magical. It’s as if you can make any garment if you can dream it. Think lace, chiffon, silk, sequins, satin, …..and spandex! Don’t worry, we’re not going to put sequins on our underwear (although we welcome crazy ideas, so send us your dream underwear requests!).  Here’s a photo of us below before the first plane ride.

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  • Our first talk and my new RISD tote

    Saturday, January 16, 2010 | by Eunice, Sexy Period Headlines, Social Events

    Thank you to everyone who’s been so amazingly supportive. We could not be where we are today if it were not for all of you! The fabric testing results are looking good, so we’ll be pitching to buyers in early February for a Fall 2010 launch in stores. Wish us luck!

    Last Thursday we shared our story and some tips as part of the Business Plan Writing workshop alongside Sixcia Devine (RI business plan competition judge, regional director of the RI small business development center, and accomplished female entrepreneur extraordinaire) in the BUILD workshop series at RISD. For those of you who are interested, these were our four major points:

    1. Talk to everyone – Do your homework. It’s all about market research and getting concrete numbers.

    2. Investors have bad imaginations – Ask them to imagine how your product will work/look? Not gonna happen. Make a prototype!

    3. It’s all about the people – Simply put, this company would not be in existence without all the people who have helped us along the way.

    4. Be positive – If you don’t believe in yourself, no one will.

    What do you say entrepreneurs? Are these pretty essential? Feel like we missed something super important? Don’t by shy, write a comment!

    To thank us, RISD gave us each a box of sinful, sinful chocolate and a black RISD tote! We’ve both been proudly sporting our snazzy new bags around town as if we need another matching item to look like we deliberately coordinate our outfits (It really is always a coincidence that we match). After showing off my new acquisition to a RISD graphic designer last night, she told me that Brown students sport new and clean looking RISD totes while actual RISD students carry battered and “improved upon” RISD totes. When I get a chance, I’m going to line my new, clean, unmodified tote with lace trim. How about that for an upgrade?

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  • A Day in the Life of a Seamstress

    Thursday, January 07, 2010 | by Julie, R&D, Sewing

    We finished sewing all 160 pairs of test prototypes and they will be in the mail on their way to testers on Friday! Here’s how things played out today:

    7am Wake up, shower, finish cutting fabric pieces (luckily I had cut out most of them the night before).

    8:30am Head over to Eunice’s house to get ready for a phone call. Afterwards we map out our plan for the rest of the day and return emails. We usually cc: each other on every email to make sure we’re both in the loop on everything.

    12:30pm Leave for our meeting with April at North Start Marketing. In the car on the way, Eunice and I realize that we are both wearing purple cardigans on top of hot pink shirts, black skirts and black tights. Great minds think alike, but maybe we should call each other  in the morning to “uncoordinate” our outfits so we don’t look like identical twins. At North Star we discuss the tasks we need to accomplish before presenting our initial line to buyers.

    2pm After meeting with April, we stop at the office of one of our R&D partners to work on elastics.

    3:30pm Back at home, I can finally work on sewing our Eulie Test Panties (Eunice and I each took half of the sewing responsibility for this round). While sewing, this time is perfect for catching up on Gossip Girl episodes. Hulu is my new best friend, and I can now say that I’m a fan of Glee, Lipstick Jungle, and Gilmore Girls. As I get ready to sew, I realize that we had returned the thread stand to Elizabeth Breer (A special thanks Betty for helping us sew prototypes!).  We are using industrial thread, and when they sent us a “small sample,” it came on a very BIG spool (as you can see below it is about a foot high).

    So what’s a girl to do with this massive spool of thread? Here’s the homemade stand that I created to feed it into my machine. It consists of a lamp shade perched on top of two tissue boxes. The hole in the metal frame at the top of the shade allows the spool to unwind from the very center, and in case the machine pulls it closer, the strategically placed heart shaped candle prevents the shade from shifting over.

    10:15pm I finally finish sewing my batch of underwear and drive it over to Eunice so she can start washing. We are washing this group 24 times before mailing them to testers so we’ll know that the fabric is durable through laundering.

    11pm Return more emails (they never stop!), a quick phone call to a friend, and then off to bed where I write this post. Now time for beauty rest before we start a busy day tomorrow (thankfully no sewing tomorrow since it will mostly be done by our cut and sew facility in the future)…

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I love the feel of Sexy Period panties! They are soft, comfy, don't ride up, and are so pretty! I have a heavy flow so it's great to have backup. - Christie M.